This summer M A N I K brought you the news of PETA’s (PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS) alarming Ad that ridiculed the plus community - equating plus women to whales - suggesting plus women go vegetarian in an effort to lose the blubber. Since then, we have been racking our brains on how to show PETA that we will not stand for their insulting Ad campaigns.That said we produced our very own Ad based on the concepts of previous PETA Ads ( and added our own little TWIST) to take a stand for what we believe in and that is going ethical for ALL.
I know I shouldn't be surprised by PETA's latest billboard campaign in Florida - after all, their brand of activism has proven to be sexist and racist time and time again - why not fat-shaming to boot? (Part of me hates posting this at all because it does just give PETA the attention that they want. But I just had to.)
From PETA's press release on the billboard:
A new PETA billboard campaign that was just launched in Jacksonville reminds people who are struggling to lose weight -- and who want to have enough energy to chase a beach ball -- that going vegetarian can be an effective way to shed those extra pounds that keep them from looking good in a bikini. The ad shows a woman whose "blubber" is spilling over the sides of her swimsuit bottom...Seriously? This shit is just shameful.
Anyone wishing to achieve a hot "beach bod" is reminded that studies show that vegetarians are, on average, about 10 to 20 pounds lighter than meat-eaters...
"Trying to hide your thunder thighs and balloon belly is no day at the beach," says PETA Executive Vice President Tracy Reiman. (Emphasis mine)
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Yeah, this ad really pissed me off but apparently this isn't the first time that PETA has done this ish....